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Coca-Cola sells stake in Appletiser to African Pioneer Group

Coca-cola sells stake in Appletiser

Coca-Cola South Africa (CCBSA) said on Monday it had sold a 17.5 percent stake in carbonated fruit juice brand Appletiser to investment holding company African Pioneer Group, as part of a merger agreement with SABMiller.

Appletiser, a fruit juice based drink, was previously owned by SABMiller which merged its African soft drink operations with Coca-Cola to become the continent’s biggest Coke drinks bottler.

The agreement handed 20 brands including Appletiser, whose fruit juice concentrate is sourced from South African producers, to Coke.

 

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