The Economic Freedom Fighters (EFF) has rejected the apology made by the London-based public relations firm Bell Pottinger over damages caused on reputations of citizens and political causes and called on the National Prosecuting Authority (NPA) to take decisive legal action against the company.
Bell Pottinger said on Thursday it had fired a partner in charge of a PR campaign in South Africa that the political opposition says had inflamed racial tensions.
Bell Pottinger also suspended another partner and two employees after receiving initial evidence from an investigation by an outside law firm into its work in South Africa, where it has been embroiled in a fierce race row over its work for the son of President Jacob Zuma’s son, Duduzane.
The EFF has rejected the Bell Potinger apology saying the apology issued is disingenuous as they have made money out of destroying people’s reputation; monies they do not plan on paying back even as reparations to the affected persons and entities.
The party accused Bell Pottinger of driving a fake news campaigns which affected many their good causes negatively. EFF also accused the company of having exploited racial tensions in the country all in the name of diverting public focus on the Gupta family.
“This apology is not only a mockery to a genuine struggle of emancipation but it also undermines the damage destroying reputations has done to families and the entire country. ” said the EFF in a statement.
The party has called on the NPA to take decisive legal action against Bell Pottinger which must include the subsequent banning of Bell Pottinger from the country.
“The banning of Bell Pottinger will send a strong message to all who undermine the gift of democracy and free speech which came at the cost of life itself. “
EFF has also reiterated their call for the Guptas to leave South Africa .
“Not only have they looted our coffers, they have done so whilst using a propaganda campaign relying on unethical means.
“They have rendered our public discourse toxic with fake news.
“They do not deserve to be in our midst; they must pack and go back wherever it is they came from. “