The Skincare brand, Dove has apologized for a Facebook ad accused of ‘whitewashing’ a black woman. The ad, which shows a woman changing from black to white after using a Dove product, has sparked outrage and accusations of racism.
An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.
— Dove (@Dove) 7 October 2017
The images show a black woman wearing a brown t-shirt who removes her top and transforms into a white woman in a cream t-shirt. The white woman then turns into an Asian woman after she removes her t-shirt. The Asian woman’s t-shirt is a darker beige colour than the white woman’s.
The images are part of a Facebook advertising campaign for the company.
— Min. Nathi Mthethwa (@NathiMthethwaSA) 8 October 2017
Your ad didn’t miss the mark, say it with me now …it is RACIST!!@Dove
— Bonnie Mbuli (@BonnieMbuli) 8 October 2017