The South African Broadcasting Corporation(SABC) states it’s implementing a quota for local music on all of its 18 radio Station to protect culture and heritage over commercial interests.
From May 12, 2016 90% of the music played by SABC 18 radio station must be source from local artists. This come after the SABC consulted with music industry representatives.
According to Spokesperson Kaizer Kganyago states “we believe that the SABC is the custodian of our culture and heritage and we need to do that.” Says Kganyago.
Kganyago outlined that this will be taking place for the next three month while the SABC assesses the response by the public and how it’s going to move forward in terms of the final percentage.
Jazz musician Don Laka, who has campaigned for the decision, says this will change the landscape of the arts in South Africa.
Thousands of people on Twitter say they are happy with the decision made by the public broadcaster SABC, This shows improvement in local content.
“It is the duty of Icasa, but what has happened today shows leadership that understands.” The African National Congress (ANC) has welcomed a quota.
Acting spokesperson Khusela Sangoni says, “The decision that 90 percent of the music played on SABC radio stations will be local music will go a long way to empowering South African artists and promoting African culture, locally, and throughout the world.” Says Sangoni.
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Edited by Vusi Romio Ndove